IP mashups are becoming as intrinsic to the metaverse as the Story format is to social med...

Why brand intellectual property mashups are becoming the ‘Stories’ of the metaverse – Digiday

IP mashups are becoming as intrinsic to the metaverse as the Story format is to social media. These days, consumers are clamoring to mix and match their favorite brands and branded intellectual properties — the weirder, the better. Metaverse…

 

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